nuvrali
Retail & e-commerce
From enquiry to order.
Service that knows your catalogue and supports customers before and after purchase.
RESPOND. QUALIFY. MEASURE.Automate your leads.
Automate your leads.
Understand their value.
Your agent responds and qualifies.
Your team converts.
You know what it costs and delivers.
Where each customer comes from. Which conversation moves them towards a sale. What it costs to acquire them and the revenue they generate. Their whole journey connected, from the first message.
Less repetitive work. More context for decisions.
01 / AUTOMATE YOUR LEADS02 / MEASURE THEIR RESULTS
Qualified leadRequirements, budget and next step.
A connected journeySource → SaleEvery step in context.
01 / AUTOMATE WITHOUT LOSING CONTEXTFrom a “hello”
From a “hello”
to an opportunity
ready for your team.
Your agent responds, asks the right questions and gathers information. The conversation becomes an organised lead with its source and next step.
- Respond and qualify on WhatsApp.
- Classify email and prepare replies.
- Keep the history and start follow-up.
The agent uses your instructions and business information. Your team reviews exceptions.
WHATSAPP → LEAD → FOLLOW-UPFictional example
Source retained: Meta Ads“Business IT support” ad → WhatsApp
Nexo ITAI assistant · Example conversation
Animated example · No messages sent↑
✓Lead qualified and organised
- Requirement
- IT support · 40 people
- Stated budget
- Up to €3,000/month
- Source / channel
- Meta Ads / WhatsApp
- Next step
- Team review and call
The stated budget is an intention. Revenue is recorded when a sale takes place.
Keeping the source
Source and outcome.
Finally connected.
Google Ads
Meta Ads→WhatsAppEmail→CustomersAUTOMATION STARTS IT. MEASUREMENT COMPLETES IT.Understand your funnel.
Understand your funnel.
Invest where more leads convert.
Follow each lead from source to sale. See which sources bring customers and which stop at conversations, so you can stop spreading your budget blindly.
- 01Compare outcomes
See the share of leads that become customers, by source.
- 02Find where leads drop off
Find where opportunities stall and what needs to improve.
- 03Focus your investment
Build on what works and review where budget is being wasted.
Use the whole journey to decide: conversion, quality, cost and margin. A percentage alone does not tell the whole story.
SOURCES THAT BRING CUSTOMERSIllustrative data
Out of every 100 leads,
how many buy?
Choose a source to follow its journey.
Google Ads
100 leads12 customers
Identify which campaigns lead to customers to guide your next experiments.
Illustrative example: the same period and 100 leads per source. Percentages show leads that become customers, not guaranteed savings.
MORE CONTACTS DO NOT ALWAYS MEAN MORE SALESTwo campaigns. Two journeys.
Two campaigns. Two journeys.
A very different decision.
If you only count incoming messages, you miss half the story.
EXAMPLE · FROM LEAD TO SALE
What you measureCampaign ACampaign B
Contacts12080
Qualified leads3640
Customers1220
From lead to customer10 %25 %
Fewer contacts. More customers. In this example, campaign B turns a larger share of its leads into customers.
Illustrative example. Also compare volume, cost and margin before reallocating your budget.
ATTRIBUTION, WITHOUT THE JARGONKnow where they came from.
Know where they came from.
And what they become.
The source explains what brought them. The channel shows where they contacted you. The sale completes the journey.
- 01 / SOURCE
They see your ad
An Instagram campaign sparks their interest.
Source: Meta Ads - 02 / CONVERSATION
They message you
They open WhatsApp. The ad reference follows the contact when available.
Channel: WhatsApp - 03 / FOLLOW-UP
Your team takes it forward
Quotes, calls and emails, with their history and source.
Stage: opportunity - 04 / OUTCOME
They become a customer
Record the sale and compare the outcome with the spend on its source.
Outcome: customer
No invented data: missing references, spend or recorded sales remain visible as limitations.
Understand what works.
And act on it.
The CRM, WhatsApp agent and email support that goal: retaining context, following every opportunity and connecting spend with outcomes.
AttributionAI conversationsSales and follow-upYour own brand
A TOUR OF YOUR NEXT WORKSPACE
From first message to customer.
Scroll to explore
or choose a tab.
01 / 05
Your spend, in context
Know what brings customers.
Compare spend, opportunities and sales by source. Understand acquisition costs using recorded costs and conversions.
Every contact, properly supported
One record. All the context.
Find conversations, sources and details for every person. Your team picks up where you left off.
A process built around you
The next step is always clear.
Customise columns and cards around your sales process. Assign owners and move each opportunity forward.
Email is part of the system too
Less noise in your inbox.
Classify enquiries, suppliers and job applications. Prepare AI replies and review them before sending.
Your brand in every detail
Looks like you. Works for you.
Your logo, colours, typography and light or dark mode. Give your team’s workspace its own identity.
Change the appearance
Request a demo nuvrali / Your workspace PRODUCT VIEW
Product interface · sample data
nuvrali / Your workspace PRODUCT VIEW
Product interface · sample data
nuvrali / Customers PRODUCT VIEW
Product interface · sample data
nuvrali / Your workspace PRODUCT VIEW
Product interface · sample data
nuvrali / Your workspace PRODUCT VIEW
Product interface · sample data
FOR YOUR BUSINESSDifferent businesses.
Different businesses.
The same question.
What brings you customers? We adapt service, integrations and follow-up to the way you sell.
Vehicles & mobility
Keep every enquiry moving.
Vehicles, dates and services: gather what you need for the next step.
Professional services
From interest to a useful brief.
A useful first filter and a team that enters every meeting with context.
Education & academies
From questions to the first class.
Course information, availability and enrolment enquiries, with follow-up.
Leisure & experiences
From “I’m interested” to “see you there”.
Bookings, groups and events with the details you need from the start.
Can’t see your business here? We’ll build the journey with you.
Request a demoWE HELP YOU CONNECT THE DOTSFrom scattered data
From scattered data
to a clear picture.
We define what to measure and how to record it. Then we connect the pieces.
Define what counts as a customer
Agree when an opportunity becomes a sale and what revenue to record.
Connect the sources
Review advertising accounts, campaign links and available WhatsApp references.
Organise follow-up
Configure the agent, email, owners and stages to retain the sales journey.
Compare results
Read costs and conversions together, taking missing signals into account.
THE PLATFORM. AND THE TEAM TO HELP YOU GROW.Measure your campaigns.
Measure your campaigns.
We can manage them too.
Connections and tracking in Nuvrali. Strategy, creatives and campaign management as a service.
Google Ads
Connect campaigns and costs. Understand which searches create opportunities and customers.
Panel + management serviceAdd context with Google Analytics and Search Console.
Meta Ads
Facebook, Instagram and ads opening WhatsApp. Retain the source when Meta provides a verifiable reference.
Panel + management serviceCampaigns, costs and follow-up for the opportunities they generate.
ChatGPT Ads
Prepare strategy and campaigns for accounts and markets where available.
Service + source trackingContacts identified through campaign links. No automatic ChatGPT cost imports.
Request a demo
Management takes place in each advertising platform. We check your activity, market and account eligibility before proposing campaigns.
YOUR QUESTIONS, ANSWEREDWhat you may
What you may
be wondering.
What is the difference between a lead and a customer?+
A lead is an opportunity; a customer is a completed sale. Cost per lead divides spend by attributed contacts. Cost per customer divides it by acquired customers. Comparison requires recorded conversions and costs for the period.
Can I see which advertising is more profitable?+
Compare recorded costs, conversions and revenue by source. Ad return compares attributed revenue with spend; it is not net profit, which also depends on margins and other costs. Attribution depends on available signals: missing sources are not invented.
Is it just a WhatsApp chatbot?+
The assistant is one part. Nuvrali brings together contacts, conversations, email, customisable Kanban, calendar, team and source tracking, so you can work on what happens after the first message.
Does AI reply to every email automatically?+
No. Email can be classified using your instructions, separating sales enquiries, suppliers, applications and spam. Reply yourself or generate an AI draft, review it and send it.
Can we use our logo and colours?+
Yes. Change the logo, display name, available fonts, colours and light or dark mode. Adapt Kanban columns and fields to your process too.
Does it connect to my shop, calendar or booking system?+
We assess your tools and prepare the connection you need. WooCommerce, catalogues, calendars and bookings integrate according to their capabilities, permissions and rules. Scope is agreed before starting.
Do you also manage advertising?+
Yes, campaign preparation and management are available as a service. The panel connects Google Ads, Meta Ads, Google Analytics 4 and Search Console. ChatGPT Ads is offered as a campaign service with identified-source tracking; automatic cost imports are not included. Campaigns are managed in each advertising platform.
What does it cost and how do we start?+
Scope depends on your channels, integrations and workload. We review your case in a demo, then propose the setup, implementation and service you need, with a quote.
Every lead attended to.
Every step in context.
See how to automate service, keep track of where each customer comes from and connect conversations, follow-up and results.
Request a demoOne conversation. A clear starting point.